Torbjörn Hedberg
Gökevägen 14
422 43 Hisings Backa
hi@tor-bjorn.com
+46 (0) 702 - 56 20 90
CV
What I've been up to
Work
2025 – Present
Product Owner & Art Director, Lokalguiden
• Owns and prioritizes product backlog for lokalguiden.se
• Leads development team in 2-week sprints (Scrum)
• Writes user stories and requirement specifications
• Drives traffic growth and revenue through data-driven decisions
• Maintains design system and visual identity
2016 – 2024
Art Director, Lokalguiden
• Brand identity, print, and web design
• Led rebranding of Lokalguiden (2020) including new logo, guidelines, magazine, and website
• Created brand identities for sub-brands: Fastighetsgalan and Nylokal
• Redesigned admin interface (structure & UI/UX)
• Evolved role towards digital product design, UI/UX, and analytics
2014 – 2016
Freelance Designer
2013
Internship Mecka, Borås
Skills & Tools
Product Management: Backlog prioritization, User stories, Sprint planning, Scrum, Stakeholder management, Analytics (traffic & conversion)
Design: UI/UX design, Design systems, Brand identity, Wireframing, Prototyping
Tools: Figma, Adobe Creative Suite, Analytics platforms, Jira/project management tools
Selected clients
Zentropa Sweden / Göteborgs Stad / Mecka / Forsify / Vårdporten / I-Racket AB
Education
2014 – 2016
Master of Fine Arts in Design Acadamy of Design and Crafts, HDK
2014 – 2016
Bachelor of Fine Arts in Design Acadamy of Design and Crafts, HDK
Exhibitions
2015
Fotobok Gbg 15 (Gothenburg Photobook Festival) – A-venue, Göteborg
Exhibiting the Exhibition 2.0 – The Space, Göteborg
2014
HDK14 – Graduation Show HDK, Göteborg
2013
Framtidens Mässa – Svenska Mässan, Göteborg
2012
Svart Vit – Bildkällaren, Falköping
2011
Konstnatten – Turbinhusön, Tidaholm
Scholarship
2016
Wilhelm & Martina Lundgrens Understödsfond / Theodor och Hanne Mannheimers fonden / Göteborgs Slöjdförenings Projektstipendie / Adlerbertska Premiestiftelsen
2015
Estrid Ericsons Stiftelse / Adlerbertska Premiestiftelsen / Helge Ax:son Johnsons Stiftelse
2014
Adlerbertska Premiestiftelsen
Freelance
2024
Hydroware / Lumberyard
UI/UX design for web application
2022
Vårdporten
UI/UX design for web application
2020
I-Racket
UI/UX design for mobile application
2018
Metro
Freelance photographer
2017
Cycling Films Ltd.
Web design for the documentary Time Trial
2016
Zentropa Sweden
Visual identity and animation for SVT series Hashtag
2015
Göteborgs Stad
Visual identity for Gothenburg City Triennial
Carnea
Visualization project
Forsify
UI/UX design, Snörapporten
2014
Mecka Reklambyrå
Illustration project
Non-profit
2015 – 2016
Utblick, Utrikespolitiska föreningen, Göteborg
Graphic designer for magazine
2012
Hemma-borta-hem, Frölunda kulturhus
Graphic designer, film production
Languages
Swedish
Fluent, spoken and written
English
Fluent, spoken and written
German
Moderate, spoken and written
Driver's license
Class B license
Software
Figma – Expert
Photoshop – Expert
InDesign – Expert
Illustrator – Expert
Lightroom – Expert
After Effects – Proficient
Premiere Pro – Expert
Google Analytics – Proficient
Looker Studio – Proficient
Office – Proficient
Keynote / Powerpoint – Proficient
Programming
HTML – Proficient
CSS – Proficient
Javascript – Basic
Selected experience
Statistics and data
I have extensive experience visualizing data, most recently with Looker Studio and GA4, including various API integrations.
Email and campaigns
I have worked extensively with Mailchimp, building templates, automations (Journeys), and custom solutions using merge tags.
Project planning and issue tracking
I led the development of a project planning and issue tracking tool in Notion, including building an API system to receive and respond to external customer inquiries directly in the tool.
Marketing campaigns
I have developed and managed marketing campaigns for platforms including Google Ads, LinkedIn, and Meta.
Photo and video
I have a personal interest in photography and video, both capturing material and post-production. I have also applied these skills professionally on multiple occasions, including galas, trade shows, and reportage.