Torbjörn Hedberg · Multidisciplinary Designer

Utblick no.2

Sat, 16 May 2015 00:00:00 +0000

About

Utblick no.2 explores the theme of Responsibility and Growth through typographic hierarchy and organic illustration. The editorial design balances structured text layouts with hand-drawn botanical elements, creating rhythm through the publication while maintaining readability.

Working with a limited color palette—two Pantone spot colors and black on uncoated paper—the design emphasizes material quality and print craft. The typographic system creates clear hierarchies between article text, quotes, and editorial content, while the organic illustrations provide visual breathing space without disrupting the reading experience.

This project demonstrates how editorial design principles—establishing hierarchy, pacing content, and guiding the reader—translate directly to designing digital products. The medium changes, but the fundamental approach to structure and user experience remains the same.

A Cut up World

Wed, 04 Jun 2014 00:00:00 +0000

About

A Cut up World is a bachelor thesis project investigating how digital tools shape narrative and identity. Using Google’s search suggestions as source material, the book applies cut-up technique to create fragmented stories that mirror our relationship with algorithmic systems.

The book design reflects this fragmented digital reality through collage, typography, and mixed media. Digital screenshots sit alongside analog textures, creating visual tension between screen and print. The layout embraces discontinuity—pages break apart, overlap, and recombine, making the reader actively piece together meaning rather than passively consume it.

This project represents an early exploration of how design can critically engage with technology rather than simply illustrate it—a thread that runs through my work from print to digital product design.

Gothenburg Poster

Thu, 24 Feb 2022 00:00:00 +0000

Introduction

This tutorial will show you how to create a simple theme in Hugo. I assume that you are familiar with HTML, the bash command line, and that you are comfortable using Markdown to format content. I’ll explain how Hugo uses templates and how you can organize your templates to create a theme. I won’t cover using CSS to style your theme.

In the City

Thu, 24 Feb 2022 00:00:00 +0000

About

The theme for this number of Utblick Magazine was Responsibility and Growth on different levels. Illustrations of plants and greenery was made and used throughout the number.
The magazine was printed on a uncoated paper using two Pantone colors and black.

Utblick no.4 "Africa?"

Thu, 24 Feb 2022 00:00:00 +0000

About

Utblick no.4 “Africa?” explores the complexity of a continent often reduced to singular narratives. The editorial design reflects this theme through bold geometric patterns and warm earth tones, creating visual rhythm while maintaining the structured clarity needed for political journalism.

Working with a limited palette—warm orange and black on uncoated paper—the design emphasizes materiality and craft. Hand-drawn map elements and geometric motifs provide visual breaks between articles without overwhelming the content. The typographic system balances dense political analysis with breathing space, using clean hierarchies for article text, editor’s notes, and quoted material.

This issue demonstrates how editorial design can support complex subject matter—creating a consistent visual language while allowing the content’s nuance to remain central.

Things in a Conversation

Tue, 15 Mar 2016 00:00:00 +0000

About

Conversing is probably not an activity that would be expected between any objects, hence it breaks with certain preconceived expectations. Both in how the objects could be understood, but also in how the perception of the conversation is to be interpreted in this situation. What are they, and what are they talking about?

Design Thinking Essentials

Fri, 09 Jan 2026 00:00:00 +0000

Design thinking is more than a methodology—it’s a mindset that helps solve complex problems through a human-centered approach.

Core Principles

After working on numerous projects across different industries, I’ve found these principles consistently valuable:

1. Empathy First

Understanding the user’s needs, pain points, and context is the foundation of effective design. Before sketching or prototyping, invest time in research and observation.

2. Define the Problem Clearly

A well-defined problem is halfway to a solution. Take time to articulate what you’re actually trying to solve.

Welcome to My Writing Section

Fri, 02 Jan 2026 00:00:00 +0000

Welcome to my new writing section! I’m excited to have a dedicated space to share thoughts, insights, and reflections on design, creativity, and technology.

Why I’m Starting This

Throughout my career as a designer, I’ve learned valuable lessons about the intersection of design thinking, business value, and technology. This space will serve as a platform to:

Share design insights and methodologies
Reflect on creative processes
Discuss the evolving landscape of digital design
Document learnings from various projects

What to Expect

I’ll be writing about topics that interest me and hopefully resonate with you: