Nylokal Brand Identity – Sub-brand Development
Brand identity development for Nylokal, Lokalguiden's new business launch service.
Challenge
Lokalguiden identified an opportunity to serve newly opened businesses with a dedicated service. Nylokal needed its own brand identity to appeal to entrepreneurs and startup businesses while maintaining connection to Lokalguiden’s trusted brand.
Approach
Brand Strategy
- Positioned Nylokal as fresh, energetic, and startup-friendly
- Created visual identity that feels approachable and modern
- Balanced distinctiveness with Lokalguiden family resemblance
Visual Identity
- Developed logo and brand guidelines
- Created color palette and typography system
- Designed marketing materials and templates
Solution
- Energetic brand identity appealing to new business owners
- Flexible visual system for various marketing applications
- Clear brand guidelines ensuring consistent implementation
- Marketing materials ready for campaign launches
Impact
- Successful launch of new service line targeting emerging businesses
- Distinct identity helped differentiate offering in market
- Visual system enabled quick deployment of marketing campaigns
- Brand resonated with target entrepreneur audience
Role
Art Director – Led brand identity development including logo design, visual guidelines, and marketing materials.
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Client
Lokalguiden / Nylokal
About
Nylokal is a service helping new businesses get discovered and successfully launch in their local markets.
